What is Mobile Application...?
Mobile application development is a process of creating software that will run on a mobile device. Such a difficult task requires time, skills, and a sufficient budget. However, even with an experienced team, it is not always possible to create something worthwhile since there are millions of applications, making it difficult to be notable among them. Every day developers create hundreds of applications: some gain popularity, bring income and benefit; others are limited to a narrow circle of users, not spreading en masse.
Today, every second person spends 5 hours a day on a smartphone. The current trend allows you to tune your business and profitably monetise the love for the Internet. In addition to advertising, the mobile application creates the image of the company, provides information about the target audience, and assesses the behavioural factors of buyers.
What is a Mobile Application
Over the past 10 years, the number of smartphones used has exceeded 2.5 billion. Every year, consumers spend $380 billion on new devices. Each device has applications that simplify our life: a calculator, an instant messenger, or apps for calling a taxi or delivering food.
A mobile app itself is application software developed for smartphones or tablets with various operating systems: iOS, Android, KaiOS, Harmony OS, Tizen, and others. In most cases, it requires access to the Internet if it is connected to remote resources.
Mobile operating systems
A mobile operating system (OS) is a software package that allows smartphones, tablets, and wearable gadgets to manage resources of a device itself and organise direct interaction with a user. Most mobile operating systems run only on certain hardware. For example, iOS is made for iPhones, and Android is used on Samsung, Google Pixel, LG, Nokia, and other smartphones. In 2019, they still maintained their positions:
You probably heard about Windows Mobile or maybe even used it. In the early 2000s, many PDAs and communicators had this Microsoft OS installed. In 2010, it was replaced by two OS versions: Windows Phone for smartphones and Windows RT for tablets. And in 2015, a unified version — Windows 10 Mobile — already appeared.
Few people heard of the KaiOS operating system, although it has already become a leader among the second tier. The system is a fork of Firefox OS based on Linux and designed for low-cost devices. Even though Google released Android Go (an optimised version of Android 8.1 and 9) for entry-level devices, KaiOS remains the leader in this segment.
Categories of Useful Applications
Given the current diversity in the market, it is difficult to provide an accurate classification. But we can conditionally list those acting as auxiliary tools. Although with proper promotion, they can become an independent project.
For business
There are specific and multipurpose business apps depending on the areas of activity. Businessmen appreciate universal, full-featured tools that help them easily manage their business and optimise work processes. For example, they choose applications that can do the following:
For marketing
Any company has clients and partners with whom it is necessary to establish feedback. Find out the needs of your audience by turning them into users of the company’s mobile application. Even simple promotional apps can competently advertise new products. Provide your marketers with tools that can do the following:
- fill blogs and communities with content;
- work with social networks;
- process images and videos;
- collect statistics and conduct analytics;
- track brand mentioning;
- send newsletters via instant messengers and other communication channels.
For personal use
An application becomes popular when it has functions useful and necessary for people. Your company can promote its brand through a non-profit app, so the application itself can become a marketing tool. Just give the world something truly necessary and gain universal recognition. The following kinds of applications will make your company an assistant in user’s personal life:
- educational apps, applications for mastering skills or learning languages;
- personality and psychological tests;
- converters, meters, counters, trackers;
- motivating, dietary, and sports apps;
- personal finance management and home accounting systems;
- task and shopping planners.
Applications are created based on specific needs. When it comes to professional or advertising use, then usually everything depends on the specifics of your business. However, in recent years, it often happens that the application does not supplement the business, but the business is built around the app.
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